![]() "The bikes and brand are something truly unique that we're excited to offer to our dealers. "Norco has made a really strong impression on the American mountain bike market with truly innovative products," said Patrick McGinnis, HLC North American president and CEO. Norco focuses mainly on mountain bikes, with its popular Aurum downhill bikes and Range Enduro bikes available in several models, including carbon frames. only and have no effect on Norco/LTP's relationships within Canada, nor any other international market. HLC's sales agency role will be within the U.S. product selection will evolve with a range of the brand's models that will be available in-store and online. "HLC's outside sales team gives us the exact sales coverage, market expertise and cohesion we've needed, which will make it easier for dealers across the United States to buy our bikes," said Sean Sullivan, CEO of Live to Play Sports, Norco's parent company. The U.S distribution had transferred to Norco’s Utah warehouse facility before the sales agency shifted to HLC. ![]() You can freely enjoy the maximum power of your electric bike, limited only by your. īefore HLC, Norco used a hybrid outside sales rep strategy of Norco staff and independent sales agents. With SpeedBox you wont be limited to the speed of 25 km/h anymore. dealer orders from their dedicated Utah distribution facility. ![]() ![]() Norco said it will only leverage HLC's nationwide team of outside sales agents to connect directly with dealers. B2B portal, dealer inventory sync, and click and collect online consumer purchase options. The nomads awesome.light, fast, super at cornering and climbs well.The new sales strategy is also supported by an investment in technology, including an augmented U.S. I just had a very bad experience with Norco. No one can argue that surely.if youve paid 4k+ for a bike and 8 months down the line youre still being messed around, its not on. Im just argueing the fact it took 8months to finally get an answer to something id paid for. Im happy for those that do have them and have had replacement triangles already. And at the end of the day it could of done someone a great deal of harm. People are parting with thousands and get a bike with a frame that might not be capable of what u want it to do. Then some other put other comments but they've been deleted and I putĭont get me wrong its a nice looking bike etc, im just saying a highly anticpated bike like the range carbon should have been 'properly' tested before they hit a shop floor and they shouldnt be taking peoples orders until they know they can get the bikes out there. You may remember some of these bikes from back in your childhood so reader beware nostalgia may occur. Looking back in time at the trends which charged the Norco brand forward it is incredible to look at the evolution of bikes. Innovation and an unrelenting drive for improvement have shaped the bikes that we rode in the past and the bikes that we ride today. From the beginning the goal has always been to design the bikes that the people of Norco want to ride and improve the ride experience regardless of riding style or location. In 1967 the name was shortened to Norco and the bikes have been rolling ever since.ĥ0 years is a long time to be making bikes and over the course of 5 decades technology as moved leaps and bounds. The first bikes to come off the assembly line were not branded Norco but rather Northern Cycle Industries. When we discover a new trail that we love, or we see an opportunity. We’ve evolved over the years, but our hard work, passion and commitment to innovation has always been how we get things done. ![]() As few as 10 bikes per day was the goal in the beginning but the demand quickly grew and the brand became a household name. Norco began as Northern Cycle Industries in 1964 in a chicken coop - and those grassroots have kept us connected to what matters most ever since. Northern Cycle Industries was created as a means of bringing quality bicycle goods to Canadians through working with international partners. 1964 was also the year the Norco Bicycles was founded in Burnaby British Columbia.īack in 1964 Norco was known as Northern Cycle Industries and in a small building outside of Vancouver British Columbia Bert Lewis started building and selling bikes. back in 1964 the Beatles recorded #1 hit 'I Want To Hold Your Hand', the 007 film Goldfinger was released and Lucky Charms cereal entered households around the world. ![]()
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